Every Journey is a Story
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Jamyang Tourism is a Bhutanese tour operator based in Haa Throm — a small team, a small valley, and a particular idea about how a journey should be planned.
A story has a shape. It has a beginning that lets you settle, a middle where something happens that you did not plan, and an ending you are sorry to reach. Most tour itineraries have none of that. They have a list of monuments and a vehicle to get between them.
We started Jamyang Tourism in Haa because we thought a journey through Bhutan should be written rather than assembled. Our office is on the main street in Haa Throm, behind a pass that most itineraries never cross. Our guides are Bhutanese and licensed, and several of them grew up in the villages you will walk through.
We are a small company by choice. We would rather plan forty journeys properly in a year than four hundred badly, and we would rather tell you that a route will not work than sell it to you anyway.
Kuzuzangpo la.
We will always argue for one valley less. The afternoon you did not have to spend in the car is the one you will remember.
Your own guide, your own driver, your own vehicle. No group, no fixed departure, no strangers on the schedule.
Guides from the valleys they guide in, farmhouses we know by name, and craftspeople we have worked with for years.
We use Bhutanese-owned hotels and local suppliers wherever there is a good one, because that is how tourism helps a valley like ours.
If a trek is too hard, a festival is too crowded or a season is wrong for what you want, we say so before you book.
Bhutan is not a set. Temples are working temples, festivals are religious occasions, and our guides will always tell you what is appropriate.
We are a full-service Bhutanese tour operator. That means the visa application and the Sustainable Development Fee, hotels, permits, internal flights, a private vehicle and driver, a licensed guide, all meals and every entry fee — arranged, confirmed in writing, and paid for before you arrive.
It also means the smaller things: a hot-stone bath booked a day ahead so the stones have time to heat, a table at the one restaurant in Thimphu that does the ema datshi properly, a change of plan at eight in the morning because the cloud has lifted off Chele La.
We plan cultural journeys, festival journeys, treks, photography trips, family holidays and slow, unhurried visits for people who have been before. If you have an idea that is not on this website, that is usually the most interesting kind of enquiry.
We would rather you came back to Bhutan than saw all of it once.
Tell us who is coming, roughly when, and what you hope it feels like. We will write back with a considered itinerary — and questions of our own.
